Consumers are stupid

          It is the same-o'-same-o', slipping and sliding to the bottom. This is an allegorical tale for you to interpret as you wish. See you on the other side.

          I stopped by the store a few minutes ago to pick up a few items. One particular item is packaged in two (6 oz. and an 8 oz.) sizes. The larger package proudly proclaimed 33% MORE. True but a few weeks ago that particular package sans "33% MORE" contained 8.2 oz. of the product. So, you might proclaim, "Certainly it is less expensive than before!" I reply, "Surely you jest‽"

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Late Again's picture

I only look at unit prices and if the label doesn't provide that, I whip out my calculator and figure it myself.

It's the only way to shop.

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"When we remember we are all mad, the mysteries disappear and life stands explained." - Mark Twain

progdog's picture

...if they put "25% LESS" on it.

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prog - weirdo | dog - woof

PriceRip's picture

          I actually bought some items from a display labeled with the equivalent of "3 for a $1 or 25 cents each". It was different numbers but you get the idea, the discussion at the check-out was interesting (and incredibly funny) to say the least.

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This song is over 40 years old.
Plus ca change ...

Stompin' Tom Connors

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The earth is a multibillion-year-old sphere.
The Nazis killed millions of Jews.
On 9/11/01 a Boeing 757 (AA77) flew into the Pentagon.
AGCC is happening.
If you cannot accept these facts, I cannot fake an interest in any of your opinions.

Alison Wunderland's picture

larger packages of stuff cost more than 2 smaller packages of the same weight.

A trip to the store is a challenge to see how not to get ripped off.

I'd probably buy the 6oz jar

...if they put "25% LESS" on it.

Makes sense since chances are it would have less fat, or gluten.

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Daenerys's picture

at our Winco, two boxes of six toaster strudels are cheaper than the one box of 12. ¯\_(ツ)_/¯

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This shit is bananas.

Apple's iToys, Justin Bieber, and the Kardashian-Jenner Gang prove the premise.

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Vowing To Oppose Everything Trump Attempts.

boriscleto's picture

It was priced less than McDonald's 1/4lb burger, but they had trouble selling them.

When they did a survey to find out why, it was revealed that the average consumer thought it was overpriced. The 1/4lb burger was bigger after all...

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" In the beginning, the universe was created. This has made a lot of people very angry, and is generally considered to have been a bad move. -- Douglas Adams, The Hitch Hiker's Guide to the Galaxy "

because it would have been overpriced at ANY price. At any time since about 1990, you couldn't pay me to eat a burger from Hardees; even as fast food, they were simply too vile.

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Euterpe2

boriscleto's picture

If you can't make it as a fast food franchise here you're doing something wrong...

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" In the beginning, the universe was created. This has made a lot of people very angry, and is generally considered to have been a bad move. -- Douglas Adams, The Hitch Hiker's Guide to the Galaxy "

go by the old saying, believe half of what you see and none of what you hear!

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