In an essay I published yesterday, I argued that The Issues---as important as they are to us---are not quite as important in a general election campaign as knowing how to respond to the all-out effort that will be made to assassinate your character.

Quoting an analytical tract I wrote back in 2004, I stressed the importance of understanding the 'Swing Voters' who determine the outcome of every general election. Today I want to focus on the method of communication that is needed in order for us to 'connect' with these people and win their votes.

For the vast majority of Bernie Sanders' supporters, the issues are the most important thing. To me, they are literally everything that really matters in this election year.

But you wanna know something?

Even if Bernie had (1) somehow won the Dem nomination outright months ago and had (2) even been able to persuade the Dem party establishment to hop on his bandwagon (!!), it would not have convinced me that winning the general election would be a virtual certainty.

Being right on the issues is simply not enough to take your crusade to the promised land...

Just a quick post to relate something that just happened to me.

Great article on Hufffpo.

Hillary Clinton’s Support Among Nonwhite Voters Has Collapsed

by Seth Abramson
Assistant Professor of English at University of New Hampshire; Series Co-Editor, Best American Experimental Writing
03/31/2016 08:40 pm ET

Looking downstream the river forks. One fork carries on through the convention to a choice between Bernie Sanders and whoever the Reeps put up. The other hurtles toward a cataract. Most choose to avoid discomfort by internalizing the cataract and grope their way hand on the shoulder of the one before them to the palace of SheWhoMustbeObeyed. The rest go into free fall plunging into waters of unknown depth.