Definition from Wikipedia:

Little of the cruelty, injustice, and nefarious intent of those rigging our society is hidden at the bottom, and many of humanity’s biggest problems won’t be solved unless we undo the rigging.

Recently, there's been a torrent of videos on Youtube of people talking about, and heavily criticizing, Google's decision to demonitize (take away advertisement based funding) any and all videos that are, to name a few categories, "controversial, include swearing, show violence, contain partial nudity," among others. The immediate reaction was that people believed Google was engaging in censorship of some form.