Trump Rebrands Globalism
If there is one skill that Trump is exceptional at, it is branding. Trump knows that he can serve the global elites best in these anti-establishment days by rebranding globalism.
This has been Trump’s best strategy from the start: do something trivial and then market the hell out of it. Sure, there’s not much difference between NAFTA and New NAFTA, but there’s not much difference between Tide and New Tide, either. So what? It’s almost an axiom of marketing that success has no correlation with the intrinsic quality of the product being sold.
Remember how Trump opposed those free trade agreements like TPP?
His opposition to TPP was a major factor in winning the Rust Belt.
So one of those FTAs, a companion to TPP, was TTIP.
After a series of angry tweets from President Donald Trump directed toward Germany over trade, Commerce Secretary Wilbur Ross told CNBC on Tuesday he is open to continuing talks on a proposed trade pact with the European Union.
“It’s no mistake that, while we withdrew from TPP” — the Trans-Pacific Partnership trade pact with Pacific Rim nations — “we did not withdraw from TTIP,” Ross said.
Like NAFTA 2.0, TTIP 2.0 is likely to be just different enough to get a new name.