Trump Rebrands Globalism


If there is one skill that Trump is exceptional at, it is branding. Trump knows that he can serve the global elites best in these anti-establishment days by rebranding globalism.

This has been Trump’s best strategy from the start: do something trivial and then market the hell out of it. Sure, there’s not much difference between NAFTA and New NAFTA, but there’s not much difference between Tide and New Tide, either. So what? It’s almost an axiom of marketing that success has no correlation with the intrinsic quality of the product being sold.

Remember how Trump opposed those free trade agreements like TPP?
His opposition to TPP was a major factor in winning the Rust Belt.
So one of those FTAs, a companion to TPP, was TTIP.

After a series of angry tweets from President Donald Trump directed toward Germany over trade, Commerce Secretary Wilbur Ross told CNBC on Tuesday he is open to continuing talks on a proposed trade pact with the European Union.

“It’s no mistake that, while we withdrew from TPP” — the Trans-Pacific Partnership trade pact with Pacific Rim nations — “we did not withdraw from TTIP,” Ross said.

Like NAFTA 2.0, TTIP 2.0 is likely to be just different enough to get a new name.

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gulfgal98's picture

This is just how arrogant the United States hegemony and Trump are. At one point in the trade negotiations with outgoing PM Teresa May, Trump said everything should be on the table, including the National Health Service of Britain. Later, Trump supposedly walked that back, but it was serious enough for the the UK Health Director to put it out in a tweet.

U.K. Health Secretary Matt Hancock said in a tweet that "the NHS isn’t on the table in trade talks. Not on my watch."

The fact that this issue was even raised goes to show just how strong the death grip of the US corporations such as insurance and pharmaceuticals have on our own country. And how rapacious they are to take over the public health systems of other countries.

When will people of the US and the governments of the rest of the world finally rise up against US corporate hegemony?

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