Hallmark has been providing cards for LGBTQIA people for some time now.

But someone has noticed that they are now selling cards to celebrate a trans person's transition.

A tweet by librarian Renata Sancken first brought these cards to the Internet's attention earlier this month. A series of photos she shared shows a Hallmark card reading "You're becoming who you've always been" on the front and "How wonderful is that?" inside. As shown in her photos, Sancken found the card in a section of the store's card rack titled, "Encouragement: Gender/Transitioning."

I've never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate?? But kidding aside, this does reflect an increasing demand for products geared toward trans people, which means the community's making progress in gaining visibility.

--Sancken

It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another. Not every card Hallmark offers will be right for every relationship, but we want every consumer to find one that is right.

--Hallmark