UPDATE: 5:30PM MDT Well, folks, I've been away today, but I'd like to announce that a total of $855 in new monthly donation pledges have been recorded in the comments of this diary! And that doesn't include the very generous $100 monthly pledge Hawkfish set up a couple of weeks ago. You are all awesome and I love you!

A couple recent blog posts here and here got me thinking about branding and identity.