'Tis the season to jerk some tears
Danish electronics outlet Elgiganten is promoting inclusivity in its advertisement for this holiday season.
The ad shows a family bustling around a living room that is full of the joy of Christmas, except for a transgender teen who is clearly struggling to feel comfortable among the rest of the family.
The family is opening presents and playing with toys in a living room full of decorated trees, while a transgender teen fiddles with her painted nails. Her father (or possibly another older relative) walks over to hand her a wrapped present, and when she unveils the hair product, a smile appears on her face for the first time.
The ad closes with the company slogan, "Lad gaverne tale," which translates to "let gifts talk." It is intended to remind us that your xmas present has the ability "to say big important and hopeful things."
Comments
We have one that starts by looking almost Dickonsonian.
People gathered around a fire in a cobblestone street.
A tall man in a top hat, who we discover is Frankenstein, makes a little player recording of a Christmas song. He takes the lyrics on paper to the gathering, and as he approaches, the crowd shrinks back. He screws Christmas lights into his neck bolts and tries to sing, but gets teary and stops.
Then a little girl, finishes the stanza for him, and he restarts, then the crowd joins in.
The Apple Corp sponsors the ad which is in English. But the punch line is in French: (paraphrase here) open all your hearts to differences among us.
You may choose to look the other way, but you can never say again you did not know. ~ William Wiberforce
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Have seen it.
Beautiful
Thank you Robyn.
[video:https://youtu.be/hBJYV_zsu2E]