Trump ran as an economic populist, but based on his Goldman Sachs cabinet that was obviously a lie.
This lie will become increasingly appearant to all except the most tribal of the true believers, which will leave Trump with only one card to play: cultural war.

Having proved himself a fake populist on most issues that actually matter, Trump has no choice but to move more enthusiastically into the culture war to deflect away from his obvious betrayal on economic populism and keep his diehard supporters in heat. In other words, he’ll do exactly what mainstream Democrats and Republicans have been doing for decades, which is distract the public and keep it fighting while oligarchs grab what little is left.

Many liberals have no tolerance for speech they deem to be hate speech. The problem is that "hate speech" has no firm definition. Thus saying the simple inoffensive truth of "all lives matter" can be called "hate speech" by liberal snowflakes, and then you must be silenced. The right to free speech be damned.

The same is true for conservative snowflakes, like this.

A New York theatre production featuring Trump as Caesar does sound predictable and trite. But according to Loomer and the Proud Boys, it is also incitement; it puts their lives, and the lives of other right-wingers, at risk. During the scene in which Caesar is stabbed, Loomer advanced towards the stage and shouted: ‘Stop the normalisation of political violence against the right!’ It’s astounding how similar Loomer’s tactics and language are to those of the worst kind of leftist activism. The idea that a cultural work could ‘normalise’ violence against a group in society is like something straight out of an op-ed in a liberal arts college newspaper. It’s the sort of ideas right-wing figures normally rage against.
In an interview with the New Yorker, Loomer showed just how much she has adopted college-style ‘snowflake’ language. When asked if she was censoring the play by interrupting the performance, she said: ‘I was not blocking anyone’s speech.’ She continued: ‘The play didn’t stop after they made me leave. If anything, I was increasing the amount of speech!’ This is exactly what illiberal protesters on campus say as they shout down or shut down people they accuse of ‘normalising violence’.

Loomer is an obviously sensitive snowflake, but she is not alone.
There is a difference. Liberal snowflakes have the media behind them, but conservative snowflakes have the White House behind them.

This is already being played out with Trump's war on NFL players.

...Each side will argue their position is more enlightened, patriotic or whatever, but at the end of the day, if you feel emotionally harmed by a fellow citizen exercising free speeches rights, you should probably start by examining your own demons.
Why does someone not standing for it bother you so much? If you feel standing is a patriotic gesture that’s your right, but why do you care so much if a fellow citizen fails to see it the exact same way you do? Moreover, what does a patriotic gesture mean if it isn’t voluntary? If Americans are cowered into standing for the anthem out of fear of being deemed unpatriotic, then the gesture itself no longer has any meaning. It merely becomes a ritual act of symbolic dogma, more appropriate for a society like Nazi Germany than the U.S. Republic.

Right-wing snowflakes appear to want their version of patriotism to be mandatory.
Of course when it's mandatory then it's no longer patriotism. It's just a required gesture made under coercion.
For conservative snowflakes that coercion should come in the form of ending a career.

When I refuse to stand and cover my heart and face the flag, as I always have, I’m not burning the flag or spitting on the flag or pissing on the flag or screaming obscenities at people. I’m purely refraining from participating in a religious ceremony.
What makes it a religious ceremony? The fact that those who refrain from participating are excommunicated.

What is ironic is that players already often take a knee, and no one complains: to pray to Gawd after a touchdown.
This happens during the game, sometimes on the clock, unlike the National Anthem protests.

Either way, none of it matters. It's all just meaningless symbolic gestures, perfectly fit for a reality TV culture.

Our culture is one of extreme superficiality. This is exactly why so many people lose their minds over NFL players taking a knee, but could never be driven to such burning outrage over a war launched based on falsehoods that killed hundreds of thousands of Iraqis. Politicians and oligarchs encourage such superficiality, because if the public can be kept extremely ignorant and stupid then those who actually call the shots and craft the legislation can be left alone to steer society in the way they deem fit without the general public interfering. The end result is the rabble fights about the national anthem, flags and Milo, while the country continues to get looted.

Interestingly, the origin of the term "snowflake" used in a disparaging way a goes back to the 19th Century.

Emily Brewster, lexicographer and associate editor at Merriam-Webster, found what she believes is the earliest use of snowflake as an epithet: Early 1860s in Missouri, as the Civil War began and citizens battled over whether or not slavery should continue within the state. “A snowflake was a person who was opposed to the abolition of slavery,” Brewster said. “They were called snowflakes because it said they valued white people over black people.”