Do You Like It Cold or Hot?

I recently read an article about a study which examines what happens to the human body in the cold. Not extreme cold, like in the Arctic, but unheated room in the winter cold in a temperate climate, like 50 F (10 C). This is, according to the article, the average temperature that people will be living in winter (in Great Britain) if they can't afford to heat their homes.

Cold, so wrap up in some blankets! From here.

The study takes a room from 70 F (about 21 C) down to 50 F. A volunteer sits in the room, almost naked, with all kinds of measuring devices attached to them and gets cold as the room gets cold.