There are three levels of douchebagness.
Level I is the douchebag at work. He cuts people off in traffic, he eats other people's food out of the fridge, he stabs his fellow worker in the back to get ahead. This is the douchebag everybody knows.
Level II is the douchebag in the news. Wall Street CEOs, Washington politicians, and the occasional rich celebrity. These are people that do real damage.