(Analysis.) "All politics is moral," writes cognitive scientist and author George Lakoff. For years he has counseled Democrats on winning hearts and minds from the dishonest, but effective, Fox News and Rush Limbaugh-style Republican propaganda.

[S]tart with values, not policies and facts and numbers. Say what you believe, but haven't been saying. For example, progressive thought is built on empathy, on citizens caring about other citizens and working through our government to provide public resources for all, both businesses and individuals. Use history. That’s how America started. The public resources used by businesses were not only roads and bridges, but public education, a national bank, a patent office, courts for business cases, interstate commerce support, and of course the criminal justice system. From the beginning, the Private Depended on Public Resources, both private lives and private enterprise.

Over time those resources have included sewers, water and electricity, research universities and research support: computer science (via the NSF), the internet (ARPA), pharmaceuticals and modern medicine (the NIH), satellite communication (NASA and NOA), and GPS systems and cell phones (the Defense Department). Private enterprise and private life utterly depend on public resources. ... And stop defending “the government.” Talk about the public, the people, Americans, the American people, public servants, and good government. And take back freedom. Public resources provide for freedom in private enterprise and private life.

The conservatives are committed to privatizing just about everything and to eliminating funding for most public resources. The contribution of public resources to our freedoms cannot be overstated. Start saying it.

Of course, having, as the Republicans do, hundreds of radio stations and a major news network devoted to the messaging would greatly help. Still, every liberal-minded person that speaks a clear message grounded in values, whether to one or a million-and-one, would also help.