The Language of the Progressive Movement

History tends to repeat because us flawed humans refuse to learn the lessons of history.
That is not a bold observation.

Today, much like 120-some years ago, the United States finds itself in need of a strong progressive movement. Right on queue, a progressive movement is beginning to grow.
However, today's progressive movement seems oblivious to the lessons to be learned from its first incarnation.

While whole volumes can, and have been, written on the 'does' and 'don't' of the Progressive Movement, I'd like to focus on just one item - the Language - and how it could help today.

#1) One of the most important items on the progressive agenda today is getting big money out of politics, especially corporate money. It's a very worthy goal.

It's also a stupid sell.

What do I mean by that?
Any salesman will tell you that you don't sell the 'what'. You sell the 'why'.
The objective of progressives isn't to get corporate money out of politics. That's the 'what'.
The objective is to get corruption out of politics. That's the 'why'.

Part of the reason Donald Trump won was because he talked about "draining the swamp'.
It didn't matter that he was lying. What mattered is that he actually brought up corruption as a campaign issue.
What was amazing is that no one, no one, denied the corruption existed.
What was equally amazing is that it never occurred the Democrats to jump on that bandwagon and vow to battle the corruption, even after the issue was sitting there in the open.

Battling political corruption was what started the Progressive Movement in the 1890s, and it remained their most popular tool. They didn't preach against "corporate money". They railed against "Bribery and Corruption".
Which method do you think is an easier sell?

#2) Trump won with promises that were very much anti-globalism and anti-neoliberal.
Once again, it doesn't matter that he was lying. What matters is that people's faith in the markets is finally being questioned, even in Republican circles.
This goes double for Democrats.

So what do progressives do? They embrace Democratic Socialism.
While I am totally onboard with that, this is once again, a stupid sell.

What needs to happen first is to take those flaws in the capitalist system and expose them to the light of day.
Fortunately there is a word we can learn from the Progressive Movement that they used effectively. It also happens to conveniently tie in with the 'corruption' theme.
That word is: monopoly.

a substantial and growing body of research that confirms that consolidation is at the root of many of America’s most pressing economic and political problems.

These include the declining fortunes of rural America as farmers struggle against agriculture conglomerates. It includes the fading of heartland cities like Memphis and Minneapolis as corporate giants in coastal cities buy out local banks and businesses. It includes plunging rates of entrepreneurship and innovation as concentrated markets choke off independent businesses and new start-ups. It includes falling real wages, as decades of mergers have reduced the need for employers to compete to attract and retain workers.

Monopoly is a main driver of inequality, as profits concentrate more wealth in the hands of the few. The effects of monopoly enrage voters in their day-to-day lives, as they face the sky-high prices set by drug-company cartels and the abuses of cable providers, health insurers, and airlines. Monopoly provides much of the funds the wealthy use to distort American politics.
...
Ordinary Americans didn’t need experts to explain the danger of monopoly. Populist movements like the Tea Party, Occupy, and the Sanders campaign have all focused to varying degrees on the threats posed by concentration. Polls show that a majority of Americans now believe big corporations are too powerful. Yet through 2016, mainstream Democrats didn’t acknowledge that this growing fear of monopoly power might affect how citizens vote.

Much like the corruption issue, Democrats left this obvious winner sitting on the table.
Even worse, progressives rarely even mention it, despite the fact that literally everyone understands that monopolies are bad and that only the government can stop them.

There are other words that should be used by progressives, but aren't.
For instance, there is the Justice Democrats movement.
Once again, I totally support them. But once again, they used the wrong word.
They should have called themselves Reform Democrats, because that is their objective (as opposed to their value).

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Phoebe Loosinhouse's picture

Thanks to all.

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" “Human kindness has never weakened the stamina or softened the fiber of a free people. A nation does not have to be cruel to be tough.” FDR "

k9disc's picture

It would have went nowhere.

It would have been a great big ironic yawn.

Fighting corruption is a hackneyed political statement. It's been on the electoral agenda since Tammany Hall, hell since the Articles of Confederation.

The Cross of Gold Speech was all about money, and nowhere was that angle rationally laid out.

The I Have a Dream Speech was about systemic racism, and used a banking metaphor.

Rationality is our problem on the Left, our inability to allow the imperfect metaphors stand in for rational thought is a big problem.

Breaking out the dictionary definition of Corruption does little to make the idea of corruption resonate. It's not corruption because everybody does it. It's not corruption because the people who do it are respectable.

This stuff drives me bonkers, as communication and messaging ain't rational. It ain't rationale at all. It's emotional. Corruption does little to address or activate the basic fairness values that it flies in the face of in a Republic. That calls for a metaphor for, or a personification / personalization of corruption.

Sorry to disagree with you all, and sorry that you all don't get what I'm saying. Too bad, too, messaging to reform government and against corruption is not going to resonate. It is going to sound just like more fake elitism used to fleece the rubes.

You want your language and message to lead to and create ideas in the receivers' heads, you don't want to push the ideas directly and drop the idea in there, if you do that then defense mechanisms pop up; the idea has to develop in the receiver. If the receiver assembles the message then they are invested in it.

Corruption and reform are hackneyed concepts that are too far from values to resonate as the meat of the message.

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“Tactics without strategy is the noise before defeat.” ~ Sun Tzu

k9disc's picture

I'm at a loss to understand why all our politicians should be commodities owned by rich people. Of course, that's what they are -- I wouldn't expect anything less of the utopia of money in its declining phase -- I'm just at a loss to understand why it should be that way.

Is it corrupt to be a commodity owned by a rich person? Yup. Who decides that in this well formed frame?

This is exactly the kind of thing I'm talking about when I'm suggesting that corruption is not the frame.

This is gut-punch framing. It hits you like a ton of bricks. You, the receiver of the message, makes the leap to corruption all on their own,"That completely ain't right!"

That's how messaging works.

Democrats had to phrase it as "keeping money out of politics" because they were and are hip-deep in that money. Vowing to "battle the corruption" meant, and means, vowing to battle themselves,

While this is a nice interpretation, it's a distinction without a difference. They didn't keep the money out of politics, just as they didn't battle corruption. I think they went after "Keep the money out of politics" because it polled well, the end.

and as Clinton spent most of last year going from coast to coast collecting donations from the Hamptons and from Beverly Hills, everyone knew that. The Democrats are BOURGEOIS, and everyone outside of the coasts knows this now.

This is the kicker. It doesn't matter that most readers don't know what bourgeois means, or that it's an elitist type word, what matters is that cass led me to the conclusion,"Pretending to fight big money politics and grubbing money across the USA. That is bourgeois, whatever that means.

The strength of this comment was in activating corruption while not at all saying it. Implying corruption, not with backroom deals and smoking cigars, but with straight up talk of political sponsorship, you know, being bought off and owned by rich people.

Is that corrupt, hell yes. But it is also normal, completely normal, systemically speaking.

This corruption is active in and completely tied to: corporate media, think tanks, bureaucrats, elected officials, political parties, consultants, polling organizations, industry groups, the military, regulatory bodies, and probably a few more vital institutions.

How the fuck do you reform all that?

All of these organizations are corrupted in exactly the same way. They are all corporate sponsored and administrated. They are in the business of government. They produce corporate sponsored public policy that makes profits at the expense of the American people and the planet.

Can't we get more specific and emotive than "corruption"? It just doesn't seem to cover it and push it all into the same ugly, highly visible basket?

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“Tactics without strategy is the noise before defeat.” ~ Sun Tzu

k9disc's picture

by definition, not corrupted. Corruption is an aberration; outside the scope of normal. It limits capacity and inhibits function.

A file that gets corrupted doesn't function, or functions at limited capacity.

The institutions I mentioned below are not functioning at lesser capacity, they have been completely repurposed, and are functioning at a highly efficient level, and this is all above board and legal.

When an entire system, and the overlaps of the system are functioning in a completely different capacity, is that corruption?

Seriously, how are you going to tie all that corruption of all those institutions together?

It's not corrupt when our side does it. They do it for valid, ends justifies the means, purposes. All's fair in love and war, amirite?

It's only corrupt when others do it. Otherwise it's just how the system works.

If that is the case, then we should be hitting on how the system has been repurposed and letting the receivers of the message make their own leaps to right and wrong. Then we have people who are focused, like a laser beam, on the cause of the problem. Otherwise the signal gets degraded by personalized politics and results based metrics and we wind up with a diffuse message that has no punch.

Bernie had the punch, and I don't ever recall hearing him decry "government corruption" and call for "reform". Yet everything he said alluded to government corruption and promoted reform.

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“Tactics without strategy is the noise before defeat.” ~ Sun Tzu

it isn't clear enough for the over educated over thought out over wrought progressive brain.

Everyone's gonna argue about if what is why and why is what.

And, The Reason they're gonna spin around on their pointy fucking heads, instead of coming up with killer messaging, is because it is more important to be right than to beat the political shit outta right wing liars ...

well, it is also waaaaaaaaaaaaaaaaaaaaaaay to much work to actually figure out how to beat the lying bastards! It is a lot more fun to snivel and whine and cluck tongues and sternly wag fingers &

wish for the world of 1987 'Star Trek Next Generation', where difficulties and disputes and disagreements are all approached with rational reason & Jean-Luc always saves the day.

rmm.

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But then I sigh; and, with a piece of scripture,
Tell them that God bids us do good for evil:
And thus I clothe my naked villany
With old odd ends stolen out of holy writ;

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