Tulsi has been pretty explicit about her strategy to move herself into a better position. Thought I'd lay it out here so that people can understand it better and comment on it if they wish.
First, she wants to raise $1 million. If you look at the Tulsi2020.com website, there is now a tracker to see how close Tulsi is getting to that million-dollar ask (as of this moment, she has raised $404,998). The purpose of this money is to launch "digital and TV ads in early states like New Hampshire". In an earlier tweet, the one where she declined to attend the December debates (not that she qualified anyway), she highlighted both New Hampshire and South Carolina as states she would be campaigning in instead.
Second, focus all energies on New Hampshire and South Carolina--her highest polling early states. No recent poll has been below 5% in New Hampshire (some have been over 6%), and no recent poll has been below 4% in South Carolina (some have been at 5%). She has literally rented a house in New Hampshire over the past month, and is going to meet people face-to-face just about every day, unless she needs to be in DC or South Carolina. The goal here is all-out ground game to build on the percentages in those two states. Meet people directly, and convince them to vote for her.
The aim is to build up such face time in those two states that she surprises and surpasses the 15% threshold needed to gain delegates in each of those states. That, more than anything else, would make her a player in the overall competition, and she knows it.
Will it work? Who knows, really. If she starts polling 8%-10% in early to mid-January in these two states, it just might. Remember in the recent New Hampshire poll where she polled her 6.2% highest, a full 22% of survey respondents said that they were still undecided as to who to vote for. That's a lot of people.
We'll see how it all plays out. Iowa holds its caucus on Feb. 3. New Hampshire does its primary on Feb. 11. Nevada holds its caucus on Feb. 22. South Carolina primary is Feb. 29. Then comes SuperTuesday on Mar. 3 with at least nine states. Her home state of Hawaii votes on Apr. 5.