There is this myth with conservatives that there are "good" billionaires and "bad" billionaires. They base this on culture war talking points. They almost universally refuse to accept that those "liberal values" that these billionaire-owned companies are signaling are nothing more than cynical marketing campaigns.
Their corporate virtue signaling is all about money and power. Which is why when those "liberal" companies are faced with a union drive, that the mask gets quickly ripped off and one billionaire quickly looks like any other billionaire.

Take for instance, Apple.

There’s a growing number of Apple Store workers around the world pushing to unionize, and one store in Maryland has already made the jump...
In a similar vein, a new report from Bloomberg today says that Apple will “withhold its latest employee perks” from the unionized retail store in Maryland.
...
The employees who work at the Townson store in Maryland, however, won’t receive these benefits. The reasoning for this decision, Bloomberg says, is that these employees need to “negotiate benefits with Apple via the collective bargaining arrangement that comes with a union.”

This is not something unique to Apple, however. As the report points out, excluding unionized workers from new benefits has also been an ongoing controversy for Starbucks locations that voted to unionize.

“Apple’s move could dissuade employees in other cities from unionizing their stores, but it also could further upset workers,” Bloomberg says.

Besides being illegal, that's a "dickish" move. At a store in Manhattan, Apple is guilty of interrogating workers and barring them from leaving pro-union flyers in a break room. A store in Oklahoma City will be voting on unionizing next week.

Right around the same time next week, another Amazon warehouse will be voting for union representation.

On Wednesday, workers at an Amazon facility near Albany, New York, will begin voting on whether to join the ALU and become the second unionized Amazon warehouse in the United States. Ballot-casting will take place from Wednesday through Monday, with the vote-count scheduled for Oct. 18, according to the National Labor Relations Board (NLRB).

Despite spending tens of millions of dollars trying to keep unions out, Amazon's labor problems are only getting worse. Workers at the Amazon warehouse in Moreno Valley, California, have elected to hold a union vote in the near future. While hundreds of workers at the Joliet, Illinois, warehouse walked off the job over low pay and new workplace safety rules.

The most "liberal" billionaire of this group is Howard Schultz, who also happens to be the most anti-union of them all.

A former manager of several Starbucks stores in Buffalo, New York told the National Labor Relations Board that corporate representatives ordered him to retaliate against workers who supported unionization efforts, according to new reporting.

David Almond, who until January managed several stores in the Buffalo area—where the pro-labor push among Starbucks workers across the U.S. began in 2021—told the NLRB in sworn testimony in August that the company had provided him with a list of pro-union employees and told him to find reasons to reprimand or penalize them.

According to a transcript of Almond's testimony, which Bloomberg obtained through a Freedom of Information Act request, the company pushed back when Almond told higher-ups that a particular person on the list was an exemplary employee and there was nothing for which he could reprimand her.

A corporate employee told Almond to "go through her files," he told the NLRB, and also said to him, "I'm sure there's something in there we can use against her."

I'm not sure exactly what Starbucks thought that they were going to accomplish with this strategy, but it hasn't worked. So far 330 stores have held votes on joining a union, with 248 stores so far voting in favor.

Almond resigned from the company in January, Bloomberg reported. “I didn’t want to do illegal stuff,” Almond testified, according to Bloomberg. “I’ve worked my entire life to build up a career of integrity, and I was not going to allow Starbucks to take that from me.”

What is most interesting about all of this, is that a significant percentage of the shareholders of these huge companies aren't OK with illegally trying to bust unions, and break the law in the process. Which shows that the main problem here is those "liberal" billionaires themselves.

Shareholder proposals are piling further pressure on companies including Starbucks Corp. and Apple Inc. to protect labor rights as activist investors concerned about union interference become more active in proxy battles.

Both companies were hit with proposals in September that called for labor rights audits following complaints by workers and others that the companies have been trying to curb union organizing. Amazon.com Inc. and Tesla Inc. were hit with similar proposals last proxy season that each gained significant support from approximately one-third of shareholders before ultimately falling short.... A May proposal at Amazon secured a 47% of independent voters—those who can vote but don’t have controlling shares—and 38.9% in total, supporting more reporting from the company on workers’ rights to freedom of association and collective bargaining. The showing of investor support came as Amazon faces accusations of anti-union tactics amid a historic organizing effort at the ecommerce giant.

Tesla also faced a proposal calling on the electric vehicle company to respect employee rights to unionize that received 33.4% of votes in August. Last year, the NLRB concluded that Tesla has repeatedly violated US labor laws.