The Book of Snark, Chapter VI, Verses 1-13
1. Take heed that thou don't let it be known that thou art for a candidate, to be recognized as a supporter: Otherwise thou shall garner no attention from the almighty Media which controleth the conversation.
2. Therefore, when thou doest thine campaigning, do not obvious in thy intentions, as the Hillarites do in the speaking tours and the streets, that they may have fundraisers. Verily I say unto you, they have their fees.