From the Saker blog ..

A segment titled, “Controlling the Strategic Narrative,” from a US Army operational manual dispensed from Fort Benning, reads [with no emphasis]:

“With the instantaneous nature of global communications via ICT, the importance of rapid and credible perception management is growing at an exponential rate. In the past, if an event could not be hidden from sight, the actors involved could reveal information slowly and in the manner of their choosing. With mounting transparency and actor empowerment, it is no longer the party that explains his case best that wins the argument, but the one who explains it first. The ability to decide on a narrative and get it out into public view in a timely fashion is paramount: the first narrative presented is seen as authoritative, and those holding other views are automatically put in defensive mode—they must hope to persuade their intended audience of the correctness of their view and the wrongness of the other, whereas the holders of the first narrative have no such difficulties. This has strong implications for both the political and military variables, as modern governments and militaries are usually constrained by some form of approval chain that limits their ability to rapidly respond to events, whereas their opponents have no such constraints.”
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Trillions of dollars in allocated funds, ever-increasing budgets for an already expensive military and this is the solution the exceptional minds have produced. Anyone with a mediocre mind has understood that time has never been on the side of untruths and half-truths. No matter how fresh and steamy false narratives and manures look at the start, no matter how fast and forcefully you churn them out and try to beat others to the punch, they rot and get noxious with every passing hour. Then, you just have to spend billions more to cover up your own foul smell and mask the stink of your own creation. Death spiral is what false narratives fall into.

https://thesaker.is/human-rights-the-united-states-and-western-style/